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Colour palette: calm, flat
Score: 68%
Supportive text: graduate, career, explore, innovative Score: 72%
Overall theme: city, modern score: 82%
Primary subject:
caucasian / female / casual / happy
Screen area: 34%
Score: 89%
CTA button Score: 100%
CTA text Score: 100%
Speaks to the look and feel of the ad. What image composition does the ad take up? What are the dominant colours used in the highest performing ads? What are the main themes and the sub elements (or objects) that make up those themes. Are there people in the foreground or background.
Is very much about those things that we can directly measure. Concept such as the highest call to action from the top performing ads. Male vs female split. 1 – 2 – 3 word phrases. Top performing primary and secondary text.
