What’s the best-performing call to action in Japan?
A) Learn more — Used in 16% of top performing ads
B) Find out more — Used in 16% of top performing ads
C) Register Now — Used in 31% of top performing ads
Which word is consistently used in the highest-performing education ads in India?
A) Success — Appears in over 90% of the ads
B) Secure — Appears in almost 60% of the ads
C) Top — Appears in almost 30% of the ads
Which colour is most used in Vietnam’s top performing ads?
A) Blue — Not one of the top 3 colours in Vietnam
B) Steel Blue — The most used colour in Vietnam
C) Grey — Not one of the top 3 colours in Vietnam
What type of image is shown in the best performing ads in Vietnam?
A) Natural environment — 5th Place: 41%
B) Built environment — 1st Place: 96%
C) People — 2nd place: 85%
When advertising in Australia, which image should you use?
A) A female
B) A female as hero and two males
C) A male as hero and one female
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